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Killing your Competition Statistically

Imagine if Ford had a list of all the top GM workers, which of those were the most productive, or, if Wal-mart knew what their competitors’ revenue was last week and what items they were selling. You can know all that and more using real estate statistics, readily available to anyone with MLS access, and use the information to dramatically increase your bottom line. The enormous power of real estate statistics is at your fingertips, yet studies show that less than half of one percent of all real estate professionals use statistics to increase their bottom line.

Participants will explore:

• 6 significant truths about the RE business
• The shocking truth about the poor performance of real estate agents
• How to obtain readily available and FREE information on the competition
• Understanding cyclical trends in your market - is it expanding or relaxing?
• Short-term market indicators, the key to bigger real estate commissions

The speaker makes extensive use of about 100 power point graphs and charts that have been designed by leading graphic artists to compliment the spoken word. Participants hold several short discussion groups. The speaker’s forte is to make the subject matter come alive in a humorous way giving his audience a unique insight into a little known and understood topic. Participants will receive handouts (when applicable).

Total Time: 1.5 plus hours
 

Statistics: The Ultimate Recruiting Weapon

The speaker has helped thousands of offices recruit the right team and use statistics to pinpoint the right agents. Using statistics, you’ll have the numbers at your fingertips helping you verify agent performance, not only in terms of units & value sold, 12-month activity, dominant area(s) of activity, but also the hidden meanings of performance figures.

Participants will explore:

• Agent bin distribution – the vital tool to focus your recruiting effort
• Recruiting the perfect agents for your team & retaining the staff you already have
• How asked-to-sold ratios, days on market, average price and ranking of every agent can help you focus on the true performance of a candidate you are considering
• Phone call, email, or snail mail. Which is right for you?
• Migration patterns - what they mean to you
• Finding the truly focused agent is easier than you think

Total Time: 1.5 plus hours